How to Run Google Ads
Learn how to run google ads with our detailed step-by-step guide. Follow our easy instructions to get it done right.
Your Progress
0 of 6 steps completedStep-by-Step Instructions
1 Step 1: Set Campaign Goals and Budget
Step 1: Set Campaign Goals and Budget
Define objective (traffic, leads, sales), target audience, and daily/monthly budget.
Google Ads Guide Book
Complete guide to Google Ads campaigns
2 Step 2: Conduct Keyword Research
Step 2: Conduct Keyword Research
Use Google Keyword Planner to find relevant search terms with good volume and manageable competition.
SEMrush or Ahrefs Subscription
Advanced keyword research tools
3 Step 3: Create Ad Groups and Write Ad Copy
Step 3: Create Ad Groups and Write Ad Copy
Organize keywords into themed ad groups, write compelling headlines and descriptions for each.
Google Ads Copywriting Course
Training on writing high-converting ad copy
4 Step 4: Set Up Conversion Tracking
Step 4: Set Up Conversion Tracking
Install Google Ads tracking code on website to measure form fills, purchases, or other conversions.
Google Tag Manager Setup Guide
Book on implementing conversion tracking
5 Step 5: Launch Campaign and Monitor Performance
Step 5: Launch Campaign and Monitor Performance
Start ads, monitor click-through rate, cost per click, and conversion metrics daily.
Google Ads Management Tool
Opteo or Adalysis for campaign optimization
6 Step 6: Optimize Based on Data
Step 6: Optimize Based on Data
Pause low-performing keywords, adjust bids, test new ad copy, add negative keywords.
A/B Testing Guide
Book on testing and optimizing ad campaigns