Brand Center

Download our logos, brand assets, and learn about our brand guidelines

Brand Colors

Primary Blue

#2563EB

Dark Gray

#111827

Light Gray

#F9FAFB

White

#FFFFFF

Logo Downloads

What's the Process For Logo

Primary Logo

Full color, for light backgrounds

Brand Guidelines

Logo Usage

  • ✓ Use the logo with adequate clear space
  • ✓ Maintain the aspect ratio when resizing
  • ✓ Use approved colors only
  • ✗ Don't distort, rotate, or modify the logo
  • ✗ Don't place on busy backgrounds
  • ✗ Don't change the logo colors

Typography

Our primary typeface is Inter for its clean, modern appearance and excellent readability.

Voice & Tone

Our brand voice is:

  • Clear: We value simplicity over complexity
  • Helpful: We're here to guide and empower
  • Encouraging: We celebrate progress, no matter how small
  • Accessible: We make knowledge available to everyone

Need the Complete Brand Kit?

Press, partners, and agencies — request a packaged brand kit with logos, colors, and guidelines.

Request Brand Kit →

Questions about using our brand assets?

Contact Us →