How to create and manage budgets that drive business growth

8 steps 40 min Intermediate

Build financial planning processes that align resources with strategic priorities, enable data-driven decisions, and create accountability. Move from reactive spending to proactive investment in growth.

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Step-by-Step Instructions

1

Step 1: Establish budget philosophy and priorities

Define your budgeting approach: zero-based (justify every dollar), incremental (base on prior year), driver-based (tied to metrics), or activity-based (by project). Align budget priorities with strategic goals. Determine investment vs. cost-cutting balance. Get leadership agreement on principles.

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The Lean CFO by Andy Kaufman
The Lean CFO by Andy Kaufman

Guide to building effective financial planning processes

2

Step 2: Gather historical data and build forecasts

Analyze past spending patterns by category, department, and project. Identify trends, seasonality, and anomalies. Build revenue forecasts based on sales pipeline and market conditions. Create expense forecasts incorporating known changes (new hires, contract renewals, growth investments).

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QuickBooks
QuickBooks

Small business accounting and expense tracking

NetSuite
NetSuite

Enterprise ERP with financial management and forecasting

3

Step 3: Engage stakeholders in bottom-up planning

Have each department submit budget requests with business cases: what they need, why, expected outcomes, and alternatives considered. Review requests for strategic alignment and ROI. Challenge assumptions. Consolidate requests into preliminary company-wide budget.

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Anaplan
Anaplan

Connected planning platform for collaborative budgeting

Workday Adaptive Planning
Workday Adaptive Planning

Cloud-based financial planning and analysis software

4

Step 4: Create scenarios and model trade-offs

Build multiple budget scenarios: conservative (survival), baseline (steady state), and aggressive (growth). Model the financial and operational impact of each. Identify decision points where you could scale up or pull back. Present scenarios to leadership for strategic decisions.

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Causal
Causal

Build financial models and scenario planning

Jirav
Jirav

Financial planning, budgeting, and forecasting platform

5

Step 5: Finalize budget and communicate expectations

Lock in approved budget with clear allocations by department and category. Set spending authority levels. Communicate budgets to all managers with context on strategic priorities and flexibility boundaries. Document approval processes for budget changes.

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Float
Float

Cash flow forecasting and budget management

6

Step 6: Track actuals vs. budget in real-time

Monitor spending daily or weekly against budget. Calculate variance (actual minus budget) and variance percentage. Investigate material variances immediately. Create dashboards showing budget utilization by department. Flag departments at risk of overspending early.

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Brex
Brex

Corporate cards with real-time spend tracking

Ramp
Ramp

Finance automation with budget controls and alerts

7

Step 7: Hold monthly budget review meetings

Conduct structured reviews with each department leader. Discuss variances, explanations, and corrective actions. Assess if budget assumptions still hold or need adjustment. Make trade-off decisions: where to cut, where to invest more. Document decisions and update forecasts.

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Mosaic
Mosaic

Strategic finance platform with variance analysis

8

Step 8: Perform quarterly re-forecasting

Update full-year forecast based on year-to-date actuals and changed assumptions. Adjust remaining months to reflect new reality. Consider reallocating resources from underperforming areas to opportunities. Report forecast changes to board with explanation of drivers.

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Planful
Planful

Financial planning software with rolling forecasts