How to Create Marketing Plan
Learn how to create marketing plan with our detailed step-by-step guide. Follow our easy instructions to get it done right.
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0 of 6 steps completedStep-by-Step Instructions
1 Step 1: Conduct Market Research
Step 1: Conduct Market Research
Analyze target audience demographics, behaviors, needs, and competitor strategies.
Marketing Plan Template
Professional template with all sections
Marketing Strategy Book
Guide to creating effective marketing plans
2 Step 2: Define Marketing Goals and KPIs
Step 2: Define Marketing Goals and KPIs
Set specific, measurable objectives: increase traffic 50%, generate 100 leads/month, etc.
3 Step 3: Develop Unique Value Proposition
Step 3: Develop Unique Value Proposition
Clearly articulate what makes your product/service different and better than alternatives.
Value Proposition Design Book
Guide to crafting compelling value props
4 Step 4: Choose Marketing Channels and Tactics
Step 4: Choose Marketing Channels and Tactics
Select mix of content marketing, social media, email, SEO, paid ads based on audience and budget.
Digital Marketing Course
Online training covering all marketing channels
5 Step 5: Create Budget and Timeline
Step 5: Create Budget and Timeline
Allocate resources across channels, set implementation schedule with milestones.
Marketing Budget Spreadsheet
Template for planning marketing spend
6 Step 6: Establish Measurement System
Step 6: Establish Measurement System
Set up analytics, define how you will track ROI, and schedule regular performance reviews.
Google Analytics Setup Guide
Book on tracking marketing performance