How to Write Business Plan
Learn how to write business plan with our detailed step-by-step guide. Follow our easy instructions to get it done right.
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0 of 6 steps completedStep-by-Step Instructions
1 Step 1: Write Executive Summary
Step 1: Write Executive Summary
Create 1-2 page overview of business concept, target market, competitive advantage, and financial highlights.
Business Plan Template
Professional template with all required sections
Business Plan Handbook
Step-by-step guide to writing winning business plans
2 Step 2: Describe Company and Products/Services
Step 2: Describe Company and Products/Services
Detail business structure, mission, what you sell, and how it solves customer problems.
3 Step 3: Conduct Market Analysis
Step 3: Conduct Market Analysis
Research target customers, market size, trends, and competitive landscape with supporting data.
Market Research Tools
IBISWorld or Statista subscription for industry data
4 Step 4: Outline Marketing and Sales Strategy
Step 4: Outline Marketing and Sales Strategy
Explain how you will attract customers, pricing strategy, sales process, and customer acquisition plan.
Marketing Strategy Workbook
Planning guide for marketing and sales sections
5 Step 5: Define Organization and Management
Step 5: Define Organization and Management
Describe organizational structure, key team members, advisors, and hiring plans.
Organizational Chart Software
Lucidchart or OrgChart subscription
6 Step 6: Create Financial Projections
Step 6: Create Financial Projections
Build 3-5 year projections including income statements, cash flow, balance sheets, and break-even analysis.
Financial Projection Template
Excel template with formulas for business forecasting
Business Finance Book
Guide to creating financial projections and statements